The Gist— Gianne is a birth doula on the Gold Coast of Australia after a visual brand that combined a modern, empowering birth experience with a nostalgic, retro feel. Her DIY brand was an attempt at that, but fell too far on the groovy, hippie feel of the 70's instead of instilling a deep sense of trust in her clients.

The Outcome— A visual brand that instantly communicates a space where women feel empowered in the birth and postpartum experience. A softer approach to the retro feel (without abandoning it completely) that connects well with her clients living on the sunny Gold Coast.